1. Recipe Pages That Inspire Action
I made layouts simple (prep time/difficulty/servings upfront), added print/share buttons, and designed natural product showcases—inspiring recipes and ingredient purchases.
Building an Online Presence That Captures Chantal's Organic Spirit
Chantal Organics, a family-owned New Zealand business, had recently revitalised their brand identity to embody their commitment to wholesome, sustainable food. With this refreshed vision in place, they were ready to evolve their digital presence into an experience that truly reflected their warm, handcrafted ethos. Their goal: create a digital destination where customers could discover recipes, explore products, and feel inspired to embrace conscious living.
Working in harmony with their new visual identity, I designed an immersive digital experience that puts their organic lifestyle philosophy front and centre. The result? A seamless journey from recipe inspiration to product exploration—making it effortless for users to connect with Chantal’s down-to-earth approach to nourishing food and sustainable living.
My Approach
I centered the entire design process on translating Chantal’s handcrafted, organic soul into tangible digital interactions. The founder’s vision—"create something her daughter would love"—became my creative compass, guiding every decision from typography to photography.
Design Solutions at a Glance
These highlights showcase how I translated Chantal’s handcrafted soul into purposeful digital experiences—each solving a specific user need to bring their organic, family-driven values to life online.
2. From Recipe list to dinner
I created recipes that come alive in real kitchens: from a list of ingredients to links to Chantal's products page, a step-by-step guide explaining how to prepare the recipe, and simple "Looking for more recipe ideas?" messages that keep users coming back, turning casual visitors into loyal followers.
3. Discover New Recipes Through Products You Love
Take their Ginger Crunch & Plum Granola—I put the recipe on the side and showed different ways to use the product. It helps people realize one product can work in breakfast, snacks, or desserts. Bold text and soft backgrounds make it easy to scan, and the playful images make you want to try everything.RetryClaude can make mistakes. Please double-check responses.
4. Colors That Match the Products
I used the same soft pinks, greens, blues, and peaches from Chantal's packaging. The whole site feels warm and a bit playful—like it was designed with kids in mind (which it was, based on the founder's daughter). It's more like browsing a beautiful cookbook than shopping on a boring website.
The Result
The new site captures Chantal's organic, handcrafted personality online with a playful, child-inspired approach that reflects the brand's family values. Customers can discover new recipes, learn about ingredients, and shop for products in a way that feels natural and inspiring. The flexible content system lets the Chantal team keep sharing their passion for organic living, while the recipe integration drives meaningful engagement with their products. Most importantly, it feels like shopping with a friend who happens to know a lot about organic food.
UI Showcase
