BTC.com Australia recognised the need to evolve their digital presence to compete with modern platforms. New users faced complexity barriers during onboarding, while experienced traders encountered friction in core workflows. They sought a complete redesign that could position them as a contemporary crypto leader while making digital currency accessible and trustworthy for everyday Australians.
I redesigned both their web and mobile platforms to deliver a unified experience that empowers users at every skill level—from first-time buyers to seasoned traders. The result: a seamless, secure ecosystem that simplifies crypto without compromising functionality.
I centered the design on progressive simplification—streamlining every interaction from initial sign-up to advanced trading. The goal was to transform crypto from intimidating to intuitive, building confidence through clarity, security, and user-centric design at every touchpoint.
I redesigned the signup process to guide new users step-by-step without overwhelming them. Instead of throwing all the crypto jargon at once, I broke it into digestible pieces—explaining what they need to know when they need to know it. This helped more people actually complete registration and start trading.
The old dashboard was cluttered and hard to read. I built a clean, modular interface that shows portfolio performance, recent transactions, and market trends at a glance. Users can quickly see how their investments are performing without digging through multiple screens.
I made sure the brand experience feels identical whether you're on desktop or mobile. Same colors, same button styles, same navigation patterns—just optimized for each screen size. Users can start a transaction on their laptop and finish it on their phone without feeling like they're using different platforms.
The redesigned platform positions BTC.com Australia as a serious competitor in the crypto space. New users can get started confidently, experienced traders have the tools they need, and the consistent experience across web and mobile makes crypto feel less intimidating and more accessible.
Most importantly, it feels like a platform you'd trust with your money.
I’m a Digital Product Designer based in Melbourne, with a focus on crafting functional, intuitive experiences across web and mobile platforms. I bring ideas to life through user-centered design, blending UX, UI, and front-end to create digital products that are both usable and scalable. I’m passionate about design systems, accessibility, and solving real-world problems through thoughtful design.